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The website that you set up for your martial arts club is used for multiple purposes and so the content must be created to reflect this. The website is a 24/7 advert for your club, it is a showcase for you and your students achievements, it is a hub of information for new and existing students on the art, it provides details of events, maps of venues and contact details for the school. It can be used for all of these things and more. Below I outline some of the pages and content for those pages that can be included on a successful martial arts club website.
Home Page – This is the header page for your whole website and generally the first page that site visitors will come to. This should include you club name prominently displayed along with your logo and a short introduction about the club. An example of some introductory text would be
“Welcome to the website for . We offer martial arts training in the traditional art of . We are a family run club who aim to train in a friendly atmosphere to give children and adults alike the many benefits that come from learning a martial art”
It is also a good idea to put a contact number and email address on the home page so the visitor does not need to go searching for your details should they want to get in touch. You should make things as easy as possible for the visitor so they don’t become frustrated and leave your site before deciding to contact you. You must also make the website visually pleasing with a complimentary colour scheme that does not hurt the eyes and with suitable fonts etc.
You may want to include some pictures to break up the page. A good idea might be to include a photograph of your students looking happy.
This page should also contain a navigation bar, that includes buttons to access each of the other pages on the site or at the very least should include a list of hyperlink text to link to other pages.
If you are on Facebook, Twitter etc. you may want to include buttons to link to those sites too.
Instructor Details – This is the page where you tell the world all about you. This is no time to be too humble. You need to sell yourself to prospective students so that they have a reason to want to come and train with you. Include your rank and years of experience. Mention any competition successes you have achieved and any specialist training with well-known martial artists or masters/grandmasters. Don’t lie about anything or make things up, if you are caught out you could be humiliated, just make sure anything you have achieved is written about in such a way to make it sound great. As the instructor you are the major selling point of the club so sell yourself.
Include a photograph of yourself. You decide if you want to look friendly or scary. You will know whether you are attracting families and children or if you are catering for cage fighters etc. The image you choose should reflect your clubs demographic. The photo could be of you in action, performing a kicking or hand technique, or it could be from a press cutting from one of your successes or it could be a traditional pose. Decide what will work best.
This is also the place to mention that you are fully insured, hold a first aid certificate and that you are DBS checked (formerly known as CRB).
Information on the art – Most martial arts have a rich history going back to their origins. On this page you need to give a brief history of the art including the date it was founded, in which countries it was practised, the founder of the modern form of the art and details of the association that your club is a part of. Describe what is involved in the art, whether it relies heavily on kicking or throws or locks, for example. Mention any weapons used in the art. Include details of any famous practitioners of the art and statistics such as how many people practice the art worldwide. Include pictures, to break up the text. The pictures can be of the founder, students performing moves, historic pictures etc.
Master Details – If you are affiliated to an association then this page would include details of the grandmaster and senior master of your association. Include photographs and details of their rank, experience and successes. This will be similar to your instructor page but at a higher level.
Class Details – This is one of the most important pages on the site as without any class details how will anybody find you?
This page should include the days and times when your class is held as well as the type of class at those times. So, for example, if you have classes for under 10’s on a Monday evening and for adults only on a Tuesday then make this clear on this page. Include details of the venue such as the address, transport links, disability access and whether there is parking available. If possible also include a photograph so that they can easily find it. You can get widgets from Google to add Google Maps to web pages so add a clickable map to your page with your venue highlighted.
News and Events – This page is where you can write about any latest news with the club. It can also be used as a noticeboard for upcoming events and to impart messages to your students. You might use this to give details of forthcoming testings or competitions or maybe to advise on any class time changes or cancellations. Any success that the club has had should be highlighted on this page too. Again, this is an opportunity for you to show off what is good about the club.
Student Information – This page can be used to display information that the student may need to learn as part of attending the class. It could include codes or tenets of the art they are studying, terminology in the origin countries language, rules on etiquette etc.
Galleries – This page includes photographs of students and instructors. These can be general photos of students in class or can be from competitions, testing or other special events. My website also includes a gallery of scanned press cuttings about the club. The galleries page will be a big hit with your students who want to see pictures of themselves performing techniques etc. but it will also be proof to prospective students visiting the site that you have a thriving club. Seeing your students having so much fun in the pictures and reading press cuttings about the clubs success will make then eager to join.
Links – On this page you can add links to other websites. You may link to other clubs in your area or to your official Association website. You may also want to link to the website for your venue. Also add buttons to link to your Facebook page, twitter and Pinterest accounts. You may also link to the Facebook pages and Twitter accounts of your association and of other clubs. If you are adding links to clubs then ensure that you ask the webmaster of those clubs to add your website link to their site too as this could improve the SEO of your site.
Contact details – You will have already included some contact details on your home page but it is worth having a dedicated page for all of the contact details. This page could include:
- Your contact telephone numbers; both mobile and landline.
- Email address
- Postal Address
- Follow us on Facebook, Twitter, Pinterest buttons
This is by no means an exhaustive list and there may be more content that is relevant to your club or art that you can include. You don’t have to include everything above or present it in the same order. This post was just to give you some ideas of what your site could have on it. Ultimately the site is there to promote your club and to give a sense of community to your existing students so create content with that in mind.
Image courtesy of Salvatore Vuono / FreeDigitalPhotos.net