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Along with your clubs location the time and day(s) that you run your club can play a major part in how successful it will be and the kind of students you will attract. The availability of venues in your area may limit your choice of days and time or you may find that some venues are cheaper at certain times and that could influence your choice. If the choice is completely up to you then there are some things to consider when deciding this.
Are you free? – One of the most obvious things to consider is what days you can make a commitment to instruct on. This is going to be the same days for every week for the foreseeable future. Consider your family and work commitments as well as the nights that you currently train. You want teaching at your new club to be a joy and not a hassle so pick a day that is convenient for you too.
Other local groups – Check out your local newspaper or parish newsletter and do some web searches to look for local groups in the area to see what days other clubs operate on. If you are looking to run a martial arts class for children and you find that there are already successful Brownies, Scouts and Ballet classes running on a Tuesday night in the local area then perhaps you should avoid that night. By doing this you are not excluding all of the potential students that are already doing other clubs.
Mondays –On the face of it a Monday evening looks like a good choice of day for a class. It is the start of the week and hopefully your students will have lots of energy. However in the UK, Monday is the day when most bank holidays occur. There are 4 Bank holiday Monday’s in a typical year; Easter Monday, two in May and the summer bank holiday in August. Your venue may be closed on holidays but even if it is open your students may take the advantage for a long weekend away and miss training anyway. Maybe you can afford to miss 4 classes a year but if not then think about looking for another night.
Daytime Versus Evening – The makeup of your class is going to completely change depending on whether you run it during the day or on an evening. By running it during the day you are excluding school age children and people that work a normal 9-5 pattern. The type of people that can train during a normal week day will be stay at home parents, unemployed, retired, students, shift workers etc.
If you want to have a children’s martial arts class then the time of day can be quite crucial. If you have a class that starts not long after the end of the school day then you may get a lot of kids doing it as an after school activity. The parents they may view your club as a cheap way to have their children looked after for a couple of hours. This may not be the best motivation for students to start but once you have them it is up to you to engage them and get them excited about training.
If you want to include adults in your class then you need to be thinking of a later start time. Some people will be happy to go training straight from work but a lot like to go home first, have something to eat and see their family before going training. With this in mind you would be looking at a start time no earlier than 6pm and probably 7pm or 8pm would be more appropriate. However the later your class starts the less appealing it is for younger students that need to be in bed at a decent time. It is a tricky balance and you may lose potential students based on the time so it is important to try and get it right. If your venue is flexible then your times don’t have to be set in stone and you can talk to the students to see what works for them. If a change of time would make it easier for them or people they know to come to class then consider changing it. Just don’t do this after you have posted 10000 leaflets with the old times on.
Another option is to run multiple classes on the same night with an earlier junior class for younger children followed by a class for older students. You could overlap these if that helped so that the older students come in for the last half hour of the younger class and then start their training later.
Weekday Versus Weekends – With all the considerations around weekday times it may seem like a good idea to have your classes on a weekend. People are free from work and study and you can have a morning class or afternoon class when students will be more alert. Unfortunately there are downsides too. Venues such as sports halls will be busier at weekends and may charge a premium to hire a room. Students may not be around every weekend. People take long weekends away, attend weddings and other family functions, go to football matches and other live sporting events for example. Basically there are lots of competing things to do on a weekend. On top of that your association may organise gradings, competitions and seminars on weekend days so you may need to cancel classes when these clash.
Regular Intervals – If offering more than one class a week then you need to think about how close the classes are. I think it is beneficial for students to have a gap between training sessions of a day or two. If you offered training on a Tuesday and Wednesday, for example, but then nothing else for the rest of the week then the students are getting an intense two days but a large gap before the next session. This doesn’t give chance for the students to recover from any aches and pains from the first class and the longer gap will make it harder for the students to remember techniques.
Take all of the above point into consideration and come up with a day and time that works for you that will bring in the volume and types of students that you desire.
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